Experience: If you don't have it, find someone who does.
On our last post we discussed reason #3 in Michael Ames and Gustav Berle's 10 reasons for small business failure: Poor Location. In today's post we will discuss reason #1 on their list: Lack of Experience. When we come up with a business idea, we usually envision ourselves as the sole owners of the project. We dread the idea of sharing our precious (future) creation. The problem with this approach is that it is extremely unrealistic to think that you will be an expert on ever